Once a user signed up for an account, they would land in their account dashboard. The dashboard was command central, so to speak. From here they could manage their posts, pages, and plugins. Approve or delete comments. Customize their theme. Add, delete, or change permissions for site contributors. It put the user in the driver seat.
We hypothesized that if a user could view the fruits of their labor — audience engagement — that they would be more inclined to stick around and continue to create content. User researched confirmed our hunch. Statements like "Are people even reading my content?" and "Do they like what they're reading?" were heard over and over in user interviews.